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While I create a page dedicated to Attention and the Attention Economy (based on my talks and writings), I want to point you to a vast number of articles and resources on Attention available to you today. If you find others, let me know. Books
Attention Economy: How the Entertainment and Media Industries Will be Turned Upside Down. Bennett E. McClellan, Saul J. Berman. (PWC and Wiley, 2001). Another new book on changing the nature of business in the 21st century. NOTE: This books was suppose to come out in October 2001, but it appears to have not been released. Please check back on this one or send me what you know about its release. Attention! How to Interrupt, Yell, Whisper, and Touch Consumers. Ken Sacharin (John Wiley, 2000) ArticleseLearning and the Attention Economy: Here, There, and Everywhere? Thomas H. Davenport. (LiNE Zine, Summer 2001) We live in an attention economy. At this point in history, capital, labor, and information are all in plentiful supply. Computer processing power increases by leaps and bounds, but the processing power of the human brain stays the same. Telecommunications bandwidth is not a problem; human bandwidth is. The implications for business are dramatic. Through research and simple observation I've become convinced that attention is the scarce resource in today's economy. Education and learning activities, and elearning in particular, are major consumers of attention. How will they compete? (updated 12/18/01) Art and the Attention Economy in Real Space and Cyberspace Michael H. Goldhaber. "Not long ago, as I left an art exhibit, I suddenly realized that I was intensely scrutinizing the sidewalk I was walking on. Art does that; it succeeds by drawing forth our attention as strongly as possible. In fact you might define art that way; it's purpose is precisely to draw attention. That is all it has to do to be art. Beauty or moral lessons are not required; successful strategies for attention getting are." Also see, The Attention Economy and the Net and a message back to Michael about the art article above. Be warned, it's dense reading. Managing and living in the attention economy Tom H. Davenport. CIO Magazine, October 1998. "It's not what we do, it's getting people to pay attention to it. That is the most important issue facing business from now on, Tom Davenport says. The expert on knowledge management and Boston University professor says the issue is so new that nobody is proficient at it yet. Perhaps this is because most business people have been focusing on the tasks of what Davenport calls the First World Information War (1954-1998). That 'war' was fought over how to bring vast amounts of knowledge and information to the desktop. The new information war, which has already begun, is over getting individuals and organizations to use that information effectively. Time, or the attention we are willing to devote to each task, is the issue here." We've got to pay attention! Making the most of an information-rich environment. Think Tank by Tom Davenport. CIO Magazine. November 1, 1998. "Today's economy has economy has often been described as revolving around information, and indeed, information seems to be what economic actors exchange these days. But economies are generally built on the exchange of what is scarce." Art of Concentration Jeff Berner, ThirdAge. "It takes balance to juggle all the elements of a successful career, or to live the life of a consultant or entrepreneur. The learning curve seems to be straight up, and the hats you must wear from hour to hour seem to come in too many shapes and sizes. And the most common complaint heard across all the professions and trades is, `I just don't have the time to -----.' All of this stress results in people feeling that they have no real life...." Attention Shoppers. Michael H. Goldhaber. Wired. December 1997. "The currency of the New Economy won't be money, but attention — a radical theory of value." Alamut on the Attention Economy. Also see a discussion between Doro Franck and Georg Franck on: The Economy of Attention on the Alamut site. Attention, Media, Value and Economics First Monday. Also see Economics is dead. Long live economics!, and The Attention Economy: Natural Economy of the Net Vying for Attention: Media Companies' Big Challenge. Given the myriad of information devices at consumers' fingertips these days — computers, PDAs, cellular phones, televisions — the most significant challenge facing entertainment and media companies over the next several years will be simply capturing people's attention. (added 12/18/01) Other Good StuffIf you'd like to see Attention in action, look at the It's Alive! Boids of a feather simulation. Wonderful! Few people I know have a shorter, or more interesting attention span that Jay Cross. See what he thinks about Attention. The Attention Economy and the Net Michael H. Goldhaber. Draft version of a talk presented at the conference on "Economics of Digital Information," Cambridge, MA, Jan. 23-26, 1997. Website of the The Long Now Foundation. "The Long Now Foundation was officially established in 01996 to develop the Clock/Library Projects as well as to become the seed of a very long term cultural institution. It has been nearly 10,000 years since the end of the last ice age and the emergence of modern civilization. Progress during that time was often measured on a faster/cheaper scale. The Long Now Foundation seeks to promote slower/better thinking and to focus our collective creativity on the next 10,000 years." | |||||||||||||
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The Economics of Attention Normal work-year has about 120,000 minutes On average, one minute of attention costs companies about $1.00 for professional staff Attention costs are almost never measured, especially when diffused over a large audience But investments to reduce demands on attention will usually be concentrated, measured, and controlled By including attention costs in the equation, very different trade-offs emerge | |||||||||||||
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