Training Effectiveness - Learnativity.com

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How can I measure effectiveness?

Specific question was: ``My company spends a lot of training but I can't tell if it's paying off. Any suggestions on how I can measure?"

Marcia's answer: That is a far larger question than I can answer here. Take a look at some of the published information on Training evaluation and Training Return on Investment to at least begin to answer your questions.

National HRD Measurement and Evaluation for 1997 Fourth Quarter Survey Report http://www.astd.org/virtual_community/research/nhrd_executive_ survey_97me.htm
Raise Your Training's ROI from Quality Magazine: http://www.qualitymag.com/0997f3.html
Make the test match the job from Quality Magazine: http://www.qualitymag.com/articles/mar98/0398tt.html

My two favorite books on training evaluation (which will also help you identify your effectiveness) with links to more information and how to buy from Amazon.com

Evaluating Training Programs: The Four Levels (paperback). (hardback link) Donald L. Kirkpatrick. This is THE definitive text on evaluation and training ROI. If you only read one book on the subject, pick this one.

Training for Impact: How to Link Training to Business Needs and Measure the Results. Dana Gaines Robinson and Jim Robinson. Jossey-Bass 1989. An outstanding text on all facets of training, but especially wonderful on evaluation and ROI.

You can find all of the evaluation books in the Learnativity Bookstore.

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