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Market + Analyst Reports

Did you know there are fabulous reports written about the learning industry and other aspects of education? If you did, could you realize there were so many? Now that you've found this gold mine, however, be warned! The reports offer many truths and some novel perspective, but it is these reports that have also driven the hype-fest we're experiencing in the learning world. Read with the understanding that analysts (who primarily write these reports) make their money in booming markets. They have to believe this market is going to boom to write, but what they write, also helps it boom.

ASTD and The Masie Center

Learning Technology Acceptance Study. The American Society for Training & Development (ASTD) and The MASIE Center have partnered on a study entitled, "If we build it, will they come?." The purpose is to help us better understand how organizations can increase learner use and acceptance of e-learning technology. NOTE: This study is in process right now.

Bank of America Securities (Montgomery Securities Division)

The e-Bang Theory. Illuminismo Volume 2. Education Industry Overview. September 1999. Howard Block, Ph.D. and Brandon Dobell. [Requires Adobe Acrobat]

Department of Labor

Futurework: Trends and Challenges for Work in the 21st Century. U.S. Department of Labor. [Available in .HTML and Adobe Acrobat]

EduVentures

E-Learning: Education Businesses Transform Schools. Commissioned by the U.S. Department of Education following the Forum on Technology in Education: Envisioning the Future, the purpose of this paper is to provide an introduction to e-learning and explore the unique role played by the new breed of entrepreneurial Internet businesses making this kind of education possible. In so doing, the paper suggests that the private sector can play an important and valuable role in bringing new levels of innovation, as well as significant capital resources, to the education community. [Requires Adobe Acrobat]

Institute for Higher Education Policy

Quality On The Line: Benchmarks for Success in Internet-Based Distance Education. March, 2000. "The public debate over the merits of Internet-based distance learning too often consists of high-pitched vitriol and hyperbole. Proponents ooze with blind adoration, declaring that online learning can resolve all the problems confronting traditional education. Opponents insist that courses taught on the net are incapable of living up to the standards of the traditional bricks and mortar classroom..." See a full list of research from IHEP. [Requires Adobe Acrobat]

KnowledgeQuest Ventures

Investment Opportunities in Education: Making a Profit While Making a Difference. Jeffrey a. Fromm and Todd V. Kern, KnowledgeQuest Ventures. "The education industry is more than just schools. It covers a full range of educational products and services delivered through both traditional and technology-based channels. Education spans ``cradle to grave," including such disparate elements as early childhood education, corporate training, and lifelong learning. Given the scope of the education industry, we believe there are ample opportunities for investors of all shapes and sizes--a full range of business models and risk-reward profiles to satisfy most investment strategies." [Requires Adobe Acrobat]

LearnFrame

Facts, Figures, and Forces Behind E-learning. August 2000. "One of the biggest trends affecting the size of the e-Learning market is the astounding growth on the Internet. In the next three years, devices on the Internet are expected to grow from 147.4 million to 345.6 million. In the four-year period between 1998 and 2002, 223 million new users will be online worldwide. By 2002, 21.9 million more kids and 16.6 million more teens will be on the Web. Global online ad spending will reach $33 billion by 2004 and e-Commerce is expected to top the $1 trillion mark by 2003." [Requires Adobe Acrobat]

The Masie Center

eLearning research from Elliott Masie's benchmarking newsletter, Learning Decisions. Each month Learning Decisions Interactive Newsletter conducts a benchmarking study around a key elearning topic or decision. This page briefly summarizes some of the key findings. [.HTML format]

Merrill Lynch & Co.

Distributed Learning: Building Schools Without Walls. An analysis of the Apollo Group which includes the University of Phoenix. [Requires Adobe Acrobat ]

If you didn't see the The Book of Knowledge: Investing in the Growing Education and Training Industry when it came out in April 1999, it's still one of the best written reports out there. by Michael T. Moe, CFA. Kathleen Bailey, Rhoda Lau. Order a copy by calling Michael Moe's office at 415-676-3570.

Morgan Keegan

eLearning: The Engine of the Knowledge Economy Morgan Keegan believes that eLearning will be the engine that drives the transformation from the information economy to the knowledge economy. New technologies and the much-heralded connective power of the Internet will enable content, service and technology companies to develop timely and accessible learning resources that will revolutionize the way we learn and create a growth industry.  However the current competitive environment is fragmented and constantly shifting, and we believe that only a select minority of the existing eLearning companies will survive. We offer this report as an investor's guide to capitalizing on the exciting opportunities in the eLearning industry. [Requires Adobe Acrobat]

University of Illinois

University of Illinois Report of the Teaching at an Internet Distance. "In response to faculty concern about the implementation of technology for teaching, a year-long faculty seminar was convened during the 1998-99 academic year at the University of Illinois. The seminar consisted of 16 members from all three University of Illinois campuses (Chicago, Springfield, and Urbana-Champaign) and was evenly split, for the sake of scholarly integrity, between "skeptical" and "converted" faculty. The seminar focused almost entirely on pedagogy. It did not evaluate hardware or software, nor did it discuss how to provide access to online courses or how to keep them secure. Rather, the seminar sought to identify what made teaching to be good teaching, whether in the classroom or online. External speakers at the leading edge of this discussion also provided pro and con views." [.HTML format]

Stanford Research Institute (SRI)

Augmenting Human Intellect: A conceptual framework. Douglas Engelbart. October 1992. This 133 page document was written in 1962 and explains Doug Englebart's increadible vision in an easy-to-read format. [Available in .HTML and Adobe Acrobat]

WR Hambrecht + Company

WR Hambrecht+Co. publishes weekly updates and wonderful reports on the learning market. Their site includes Market Overviews (e-learning stocks), Upcoming Events, Recent Events, Private Companies, New Capital, and reports such as Corporate e-Learning: Exploring a New Frontier, Review of the Digital Education Marketplace, and Impressions of from ASTD Conference. [Requires Adobe Acrobat ]

They also offer a brief industry update on a meeting with the Finance Development and Training Institute, a group of Fortune 500 buyers. This update might be particularly interesting for vendors. [.HTML format]

WR Hambrecht's Trace Urdan recently wrote an article for RedHerring entitled Educating Wall Street on Elearning. June 12, 2000. "As the period from initial business idea to initial public offering has been compressed into Internet time, many business-to-business (B2B) companies invest more effort in building buzz on Wall Street than in building a brand on Main Street. As a result, in the wake of a public offering, their brand often is stronger among investors, who've seen their elaborate presentations, than it is among potential customers, with whom they're still trying to win appointments." [.HTML format]

Wit Capital

E-Knowledge: New Ways to Build the New Economy. "The increasing value of human capital in the New Economy has created a need for more and better forms of education. We believe that the intersection of technology and education will help satisfy this need and be an immensely powerful trend for the foreseeable future. We anticipate the e-knowledge industry capturing an increasing share of the education market, as technology and the Internet encroach on one of the world's oldest and largest industries." [.HTML format]

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