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Market Statistics

Looking for the perfect statistic to add to your presentation? We often look for these statistics (that often contradict one another) and thought you'd like to see a few. As we are compiling them behind the scenes we thought you'll like to see some places where you can find statistics about learning and knowledge. Use any of these statistics with the understanding that even statistics usually come with a bias.

Sources of Statistics

Most of the large training organizations and publications print statistics on this field. They may be tough to find, but they are findable. Some are available online, others you have to order. Here are some of the more believable statistics.

Training Magazine's Yearly Industry Report of  includes statistics:

  • Training Budgets ``In 1999, training budgets crept up to $62.5 billion. That means US organizations with 100 or more employees will spend 3 percent more for formal training than they did last year. Salaries budgeted for internal training staff underwent a similarly slim increase (2.4 percent), while outside training expenditures (the amount corporate America spends on training products and services) increased by 4.9 percent over 1998." That 62.5 billion is made up of Seminars & Conferences: $4.4 billion (7%), Hardware: $4.1 billion (7%), Off-the-Shelf Materials: 2.3 billion (4%), Custom Materials: $2.1 billion (3%) Outside Services: $2.2 billion (4%), Facilities/Overhead: $4.5 billion ((7%), Training Staff Salaries: $43.0 billion (69%) Total: $62.5 billion.
  • Of that sum, the amount that will go to outside providers of training products and services: $15 billion
    Percentage of US organizations that teach employees to use computer applications: 95%
    Percentage that pay to teach some employees a foreign language: 28%
    Percentage that will send some employees to an outdoor experiential program: 9%
    Of all formal training, percentage currently delivered via computer: 14%
    Of all training delivered online, percentage in which the student interacts online with other humans: 36%
    Of all formal training, percentage devoted to teaching computer skills: 33%
    Of all computer-skills training, percentage delivered in a classroom, by live instructors: 74%
  • Who Benefits from Training Programs? Professionals: $19.9 billion (29%), Managers: $16.5 billion (27%), Salespeople: $7.6 billion (12%), All Others: $20.4 billion (33%).
  • Training by Computer went up significantly, right? No. ``We see a slight dip this year in the percentage of all formal training that is delivered via computer in some way. Respondents' 1998 estimates averaged 19 percent. This year's average is 14 percent, with the figure rising to 19 percent only among the largest companies. Meanwhile, classroom training shows a gain (albeit one that flirts with insignificance), from 70 percent last year to 73 percent in 1999."

Order your own copy of the report in the October 1999 issue of TRAINING Magazine. Call Bill Communications' Customer Relations Department at 1-800-707-7749. The cost of the issue is $35, plus $3 for postage. Or, order a PDF File now from the TrainingSupersite. Send questions or comments to: [email protected]

Training Magazine also published a yearly Salary Survey each November based on data from Training's readers. In 1999 the average salary among our readers was $59,157, marking only a 2.5 percent increase over last year and outpacing inflation by just .6 percent. To see more of the report go to http://www.trainingsupersite.com/publications/archive/training/1999/911/ 911cv.htm. See more information about trainer's salaries.

  • ASTD lists some great statistics on their web site including: Ranges of average training expenditure as a percentage of payroll), Ranges of average total training expenditure per employee, Average training expenditure as a percent of sales, Employee-to-training staff ratio for comprehensive and sub-unit organizations, Employee-to-training staff ratio for specialized organizations, Use of contract staff, Centralization of organizational structure, Sources of revenue as a percentage of total budget, Training expenditures by course type, Training time by delivery system, Percent of companies using selected delivery systems, Percent of courses evaluated at Kirkpatrick levels, Percent of companies evaluating courses at Kirkpatrick levels. ttp://www.astd.org/virtual_community/research/bench/benchmarkin g_forum_training_statistics_1996.htm
  • HRD's Study
  • Simba
  • Benchmarking the Best from ASTD: http://www.astd.org/CMS/templates/index.html?template_id=1&arti cleid=10697
  • Bureau of Labor Statistics: http://www.bls.gov/
  • ``The business of training workers via computer attracts the interest of would-be visionaries and Wall Street" Barron's March 2, 1998 http://ezesl.net/barrons/

 

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